Automated dispensing units located within Ulta Beauty stores provide complimentary beauty product samples. These units typically offer a rotating selection of products, allowing customers to try new items before purchasing full-sized versions. This offers a low-risk opportunity for consumers to experiment with different brands and product types, such as skincare, makeup, or fragrance.
These in-store promotions offer several advantages. They can drive customer engagement and increase foot traffic within physical stores. For brands, these automated dispensers provide a targeted approach to sampling, allowing them to introduce new products directly to a relevant audience. Historically, beauty samples have played a key role in influencing purchase decisions, and this technological approach modernizes the traditional practice of offering complimentary trial sizes. This can lead to increased brand awareness and potentially drive sales of the full-sized products.
